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Spiro, Africa’s largest electric mobility company, has appointed Auroasish Choudhuri as managing director for West and Central Africa, overseeing the company’s expansion across a region that includes several of its largest markets.
Choudhuri brings more than two decades of automotive leadership across Africa, Asia, and Central and South America. Most recently, he served as CEO of DAG Industries, leading the business across Nigeria and Benin.
Before that, he held regional leadership roles at TVS Motor and Escorts Kubota. His mandate covers markets including Togo, Benin, Nigeria, and Cameroon, where Spiro has built out significant operations.
The announcement comes a couple of weeks after Spiro appointed Huy Chieu as chief development officer to lead the company’s end-to-end product development, engineering capabilities, manufacturing footprint, and supply chain across Africa. He reports to group CEO Anant Badjatya.
Chieu joins with nearly three decades of global automotive and electric vehicle experience at General Motors, VinFast, and Hero MotoCorp, having worked across North America, China, India, Southeast Asia, and Europe.
He has led large engineering organisations and delivered complex, high-volume vehicle programmes from concept to market across internal combustion, hybrid, and electric technologies.
Huy Chieu, Chief Development Officer of Spiro, said: “Spiro has built a unique electric mobility platform with the ambition and scale to transform transportation across Africa. I am excited to join the team at this pivotal stage and help turn that scale into stronger products, deeper engineering capabilities and world-class manufacturing. The opportunity now is to build mobility solutions in Africa that can compete globally.”
The appointment comes as Spiro continues to scale rapidly. The company now has more than 130,000 electric motorcycles on the road, operates over 2,500 battery-swapping stations, and has completed more than 50 million battery swaps across seven African markets.
Earlier this year, Spiro closed a $50 million in debt funding from Afreximbank and two new investors Nithio and Africa Go Green Fund managed by Cygnum Capital.
